Current technologies undergoing change impact media positively

Technology is change-driven. Current technology that we use as tools to create and share information has the power to transform business models – especially news industry – which is forever evolving to suit the interest of target audience. It affects the way we do business and makes high-tech approaches an integral part of our lives. We have been witness to the changes in the way information has been disseminated to us, allowing publications to be produced on a large scale.

With the involvement of artificial intelligence and machine learning in our day-to-day life, things have become extremely dynamic in nature. Primarily, its growth is widely based on consumption and consumer’s demand.

After a thorough search, we fetched the top five current technology trends you need to know to work in industry.

• Chatbots: This artificial intelligence (AI) software simulates conversation with users through messaging applications, websites, etc. One of the most advanced and promising expressions of interaction between humans and machines, a chatbot responds to an input from a user. Several news agency bots have found new ways to automatically dish up latest headlines to users based on their search history.
• Virtual Reality (VR): After being a popular component of video games for several years, VR is now used by the news industry to regain their credibility.  It promises to transport the viewer into the middle of an experience to form a better connection to the story. It gives a viewer a deeper level of connectedness and empathy with news stories.
• Automated journalism: It automates entire news production process – from investigation to actual production and distribution of news. Such stories work well with fact-based stories where structured and reliable data can be transformed into content which is cheaper and quicker to produce and can also be personalised to the needs of the reader.
• Wearable journalism: These are ideals for quick updates until viewers have the time to go through the full story. From clothing to contact lenses to smart watches are already available. They present the opportunity to deliver content in trimmed-down formats without losing the essence of the story. This indeed is becoming the most sought after current technology in the news industry today.
• Social outreach apps: News organisations produce content that will stop the audiences from endlessly thumb-scrolling. For this, the journalists have turned to creative video, audio and images to bring about a fresh take on the subject. There are platforms that allow citizens to provide video answers to questions and journalists get authentic video interviews without being physically present.

So, as we see, the future of journalism could see the emergence of more and more such personalised content, intelligent algorithms and robot journalists. Check out our website, https://newsinind.com/category/technology for more information on latest technologies.

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